Icy Waterfall

The article we read today was about advertising using a new technique to get kids to buy their products. Psychology(aka brainwashing). Advertisers use psychology to make their products appeal to kids. For example they use research to analyze children’s behavior , fantasy lives, art work , and some times their dreams. They use this because it gets kids hooked on their products, wanting more and more.
Advertisers build brand name loyalty by moving their manufacturing operations to countries that offer cheap labour so they could spend more of their money creating powerful marketing messages to make the consumers(kids) loyal to their brand name.
Buzz Marketing is using marketing techniques to make the product create a “buzz”. They do this by finding the coolest kids(sponsors) to wear there products. Kids would see the product on the coolest kids and want to buy it too. This is also psychology because they know that when a lot of kids have some thing more and more kids would want it too to fit in with”the crowd”.
You know all these R-rated movies for adult are actually made for children. In the article it say that the FTC(Federal Trade Commission) studied that 80% of R-rated movies are targeted for kids under 17. They advertise mature and teen rated video games in youth magazines. Music with “explicit-content” are on the television, radio and online, which are some of the most popular venues for teens. Next time you see an ad for a ” restricted” movies on your favorite website you that it is the marriage of marketing and psychology at work.