Neopets ruling the Kid’s World
The article is about how advertising companies are using the website Neopets to influence kids. They use “immersive advertising” to reach children. Immersive advertising is using a virtual marketplace. For example, in Neopets users can make their pet go to the movies and watch movie trailers. I think this is a good way to advertise things without people knowing it. This way they can get there product advertised and sold more because a lot of people use Neopets.
